In just 60 days, without any marketing nor concentrated sales efforts, individuals and stores who happened to have seen the hats have asked if they can be purchased for resale and have now done so. From law students at Boston College to eye doctors in Scottsdale, Arizona and from upscale stores in Edina, Minnesota to farmers in Grantsburg, Wisconsin, people are excited about the opportunity to have a hat that makes a positive statement about an individual and their professional career.

Links: click the links below to view the full story Saint Paul Pioneer Press - December 17, 2003 Cool Product Alert: I Still Want To Be... The Washington Post - December 16, 2003 A Video for Your Cat? A Hat of Qivuit? They're in the Fine Print