Burnt Orange--Blue Embroidery Khaki & Burgundy--Burgundy Embroidery        It's More Than a Hat, It's a Message.

Saint Paul Pioneer Press
December 17, 2003
Section: Express
Edition: City
Page: E3

Allison Kaplan, Pioneer Press

This baseball cap is too cute and upbeat to be the next trucker hat, and that seems to appeal to folks who take pride in their work. Minneapolis attorney Ronald Zamansky wasn't going for a fashion statement when he made himself a cap that says, "I still want to be a lawyer." He just wanted to show some enthusiasm -- and quickly discovered that he's not the only one who loves his job. People were stopping Zamansky on the street asking where he got the hat. His son Rory sold them to his classmates at Boston College Law School. Upscale stores expressed interest.

So Zamansky did what comes natural: studied up on trademark laws. With the help of family and friends, he launched an Internet store just a couple of weeks ago: istillwanttobe.com. Hats are available for 164 professions from money manager to artist. Custom orders are accepted, as well. The hats, $22, are high-quality cotton and come in 12 colors with the message embroidered on the crown in a coordinating hue.

You can also buy them at Epitome (Galleria, 3510 W. 70th St., Edina, 952-920-2978), Bay Street Shoes (Calhoun Square, 3001 Hennepin Ave. S., Minneapolis, 612-824-5574) and Judd Frost Clothiers (339 Barry Ave., Wayzata, 952-473-4633). And they will soon be available at Avalon on Grand (1652 Grand Ave., St. Paul, 651-690-2885).

Epitome can't keep the hats in stock. Buyer Marcia Cherniack says she has reordered five times. The most popular professions: nurse and farmer.

Meanwhile, Zamansky is trying to balance the growing demands of his new business with a full-time law practice. Excited as he is about the hats, he says there's no chance he'll ditch his 31-year law career. After all, still wanting to be a lawyer is what got him into this.



I Still Want to Be, LLC  3901 IDS Tower, Minneapolis, MN 55402
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